Ways to Boost Your SEO Rankings and Get Traffic

Using my Phone, I'm always checking out new articles in the tech industry and this one I recently read and I think it had a lot of great information that you can use for your Fresh Store Builder amazon affiliate stores. Everything below you can do on your own, which means it won't cost you any money but your time. 

Now if you are like me and can't write content, then you will need to invest some money into your business and set a budget for content creation. We do have some guides on how to find content writers using websites like iWriter.

This article comes from entrepreneur.com


1. Write fresh content.

Publishing fresh content on a regular basis is a great way to improve your website’s ranking within Google’s search results. Why? Every time new content is added to your website, Google’s web crawler will visit your site and index it. This basically means that the web crawler will analyze the website and recalculate how it should be ranked within the search results. The more often you add fresh content, the more often the web crawler will stop by to reanalyze your website. And the more quality pages you have on your site, the more chances for people to find you on search engines.

It’s important to note that the web crawler will not boost your website’s ranking simply because the content is new. The content must still be high quality, unique, relevant to your audience and formatted correctly in order to make an impact. If you continue to post high quality and relevant content, the web crawler may eventually realize your website is valuable to people searching for your targeted keywords.

It may seem like a hassle to write fresh content on a regular basis, but it doesn’t have to be. You are the expert on your business, so you should be able to think of a handful of topics that you can easily write about. If you’re not a strong writer, focus on writing “how to” or “list” articles. The content in these types of articles can be broken down into smaller paragraphs that contain basic information, so it is fairly simple to write an article in one of these formats.

2. Target long-tail keywords.

There are two main types of keywords -- general competitive keywords and long-tail keywords. If you have a limited marketing budget, it’s best to focus all of your SEO efforts on long-tail keywords.

A long-tail keyword is a phrase that is very specific to your customers’ needs. For instance, let’s say you own a small salsa dance studio in Chicago and want to attract new clients who are interested in lessons. A general keyword for your business would be “dance instructor” whereas a long-tail keyword would be “salsa dance instructor in Chicago.”

Both keywords are relevant to your business, but the long-tail keyword is the phrase you should be targeting. Why? There are probably hundreds of other businesses that are targeting the keywords “dance instructor,” which means the SEO competition is fierce. However, there are probably not very many salsa dance instructors in Chicago who are targeting the long-tail keyword. Therefore, you have a better chance of ranking with this keyword since it is less competitive.

Since long-tail keywords are also more specific, small businesses will be able to reach a much narrower audience of people. Someone searching for “dance instructor” may not necessarily be interested in hiring a dance instructor in Chicago or a salsa dance instructor, but someone who is searching for “salsa dance instructor in Chicago” is far more likely to be interested in your services. 

3. Incorporate keywords in key spots.

Once you’ve identified the best long-tail keywords to target, start incorporating them on your website. Small businesses should focus on placing keywords within page titles, URLs and content on their website. However, it’s important not to overdo it when incorporating keywords into content. Try to use the keywords in one of the page’s headers and within the first paragraph of the content. This should be enough to get Google’s attention without going overboard.

You can also create new content around your long-tail keywords. Whether a static page or an article/blog post, having a specific page for your long-tail keywords will increase the likelyhood they will rank well organically.

4. Get some links.

One of the oldest yet still most important factors in SEO is link building. Search engines basically view a link to your site from a 3rd party website as a "vote" that you should be shown higher in search results. The more high quality links you have, in general the higher you will rank.

Link building can be one of the most time consuming aspects of SEO, however for businesses looking to take on their own link building, start with some of the low hanging fruit such as business directories, yellow page listings, local newspapers or publications, chambers of commerce and business associations. Most businesses can build a dozen links through these methods in just a few hours time.

These SEO strategies can be implemented by any business with a limited marketing budget. By following these tips, you can improve your business’s search engine ranking and drive more traffic to your website. 

The above information comes directly from the article Click to read the original article here ----> 5 Ways to Bootstrap SEO When You're on a Tight Budget on entrepreneur.com

Check out our Common Fresh Store Instant (Fresh Store Builder) Questions article for more great resources for your stores.


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