09 - Getting Ideas for Content
Adding unique content can help customers find your store. If you want your store to rank on search engine, you need to spend a little time on content.
Where to Add Content
You should add content to your homepage, categories, and have at least 2 articles. This should be done before making your store live.
Homepage content should talk about your niche/store and mention one or two of your categories. You can link the keywords to your categories. You can inform customers on what they will find at your website, how you’re going to help them, and why they should use your website for purchasing their items. You can also create a short video and embed it to your homepage instead. You can create the video yourself or use services such as Fiverr and other.
Category content should be at least 100 words long. You can explain what the customer will find in that category and/or provide a little historic background. For example, if the category is “Phantom 3 Drone” you can explain who created it, what year they started, the features it offers, and so on.
Getting Ideas for Content
When it comes to getting ideas for your store content, you have a few different options to look at.
Amazon Reviews-If you want to offer customers something unique, answer their pressing questions. Look at the questions and answers on the page and see if you have enough to compose a Q &A sheet. If customers are complaining about something or can’t find the information, search it for them and create an article about it.
Google- Search engine is another great place to get ideas for your content. By just searching for a specific keyword, you’ll see a variety of different topics customers search for.
Google Trends- If you want to know what people are searching for in your niche try Google Trends. https://trends.google.com/trends/?geo=US This can give you an idea of what people are searching for in your niche in the past 12 months.
EzineArticles-If you want to fill your site with content but are stuck on what to write about, try https://ezinearticles.com/. You can search a keyword and see what articles come up. Do not copy and paste the article or eve spin it. We want to add unique and original content. The site should be used to help you find article topics that you can write about. You can also browse through the article and see how they were written, what was added, and what else you can add to make the article better.
These are a few places you can search for to get content ideas for your website. Remember, if you don’t like to write content you can have someone else write it for you. You can use iWriter.com or Fiverr. If you're more comfortable talking, create short videos to add to your store and YouTube.
Just remember, content can help your store rank better and help customers find you. Don't leave your store blank and without any unique content and SEO and meta description.