Paid Traffic for Fresh Stores

We all want to aim for organic traffic because it’s free and natural. If you already have some good traffic and sales and want to see more, then you can try boosting sales with paid traffic. One thing to note is that paid traffic should not be used on a new site. Another thing to note is that not all paid traffic is good or will convert to sales and clicks.

Where to get Paid Traffic?

There are numerous ways in which you can pay to improve your traffic. They all range in price and how they can be utilized for your website. Some ways include:

Paid Ads- Facebook offers you the option to create a Facebook campaign and advertise. You can set up the campaign and place how much you want to spend and which countries you want to target. If you have a USA store but your ads are targeting people in India, chances are you won’t be making any of that money back. You have to do your research and target your locale customers.

Social Media Ads- When you create social media pages for your website, such as Instagram and Twitter, you can opt for CPC (cost-per-click) or CPM (cost-per-impressions). Cost per click means you pay a certain amount every time a customer clicks on your ad. Cost per impressions is a set amount you pay for a set of impressions.

Google AdWords- While Google AdWords is free to join you would have to pay for the ad builder tool. You would set up a budget, target an audience, select your niche/keyword you want to target, set a bid and create your ads. Google AdWords is keyword based so make sure you’re targeting the keyword relating to your niche.

Example: You have a sneakers store but your keyword is set to rain boots. This would be a bad example since you don’t have rain boots and your site only offers sneakers.

Influencers- You can pay social media influencers to create a video for you and advertise your website. They can review a product or talk about the interesting facts they found about the niche on your site, etc. Another option would be to choose someone on Fiverr and pay them to create a video for you. You would write out the script and they record it for you. This video can then be placed on YouTube as well as on your site and shared on social media pages.

Link Building- While link building can be free it’s tedious. Instead, you can pay someone to do it for you. Make sure to do your research and test the person; see how they would comment on a website. You don’t want to pay someone that will just say “Hi” or leave your site url as the comment. That will only get your comment removed and you banned.

Giveaways- If you’re looking for a creative way to bring customers to your website, consider promoting a giveaway. It can be as long or as short as you want. You can give away a gift card or an actual product. You can use paid tools such a Gleam to create your giveaway.

NinjaGram- If you want to build up your followers, you can use NinjaGram. This tool is great for getting more Instagram, Pinterest and Tumblr likes and follows. You can set a target keyword and the amount of likes you want the system to run for the accounts. We recommend starting with 1-3 images and running the system for an hour in the morning and an hour in the evening. You want the likes to be natural and not appear as spam. They offer different price options so you can easily choose something that suits your budget.

When using paid traffic make sure that:

  • Your site is complete
  • You add new content often/ keep your website updated
  • Interact with customers or other users
  • Utilize the tools to their full potential

If you’re paying for something you want it to work and benefit your website. You don’t want to pay for something and forget about it or use it for one day and think that's enough. Paid traffic, if utilized right, can help:

  • Boost store traffic
  • Increase sales
  • Increase your followers
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