Building Backlinks for SEO with Articles
Creating backlinks is crucial to SEO and ranking your stores highly in search engines. Use this method to build strong and reliable backlinks that you are in control of.
The search engines view each backlink to your store as a "vote" for its credibility and usefulness. See our other guides in this section for more information on backlinks.
Topics for Your Articles
The first step in this method is to find some good topics to write articles about. You can do this in various ways, including:
- Look around where people discuss your niche (e.g., Facebook groups, Twitter, Reddit, Quora), the questions people ask, and what is most commonly discussed.
- Look at the products you are promoting. What are the reviews like on Amazon? What questions are people asking?
- Use typical topic ideas for your niche, like:
- Top 10 products
- Common mistakes
- How to maintain the products
- How to choose products for beginners/advanced users
- Buyer guides
- History of the products
Creating Your Articles
Now, we will use our topics to create unique articles. We will publish these in various places around the web later.
You can create articles in several ways:
- Write the articles yourself. Note that you will need a lot of articles in this method.
- Use a tool like SpinRewriter AI to generate large quantities of articles suitable for this method.
- Outsource the article creation on a platform like Fiverr.
Check out the Create Content section of our success training for more ideas on article topics and creating articles.
Publishing Your Articles
Now that you have a stack of articles ready to publish let's look at the different places you can add them to.
Many places around the web allow you to create profiles and submit articles. They all work slightly differently, but the principle is the same - create an account, fill out your profile, and submit articles.
Here are some of the best places to submit your articles:
This social network for professionals has a good feature for posting "Articles", which are different to your normal social media posts. You can choose to publish the articles with your personal profile or a page created for your niche store.
Link: https://www.linkedin.com/
Google Sites
Google provides a free platform for creating websites. It is a great place to publish your content and build out mini-sites that can backlink to your store.
Link: https://sites.google.com
HubPages
This is an old-school article platform which is still going strong today. Creating a profile and submitting your articles is easy and fast.
Link: https://hubpages.com
Tumblr
A blogging platform popular with alternative niche topics. Content is generally short-form, but you can still post longer articles.
Link: https://www.tumblr.com
Quora
A social network with a "question and answer" format that allows you to share your knowledge and quickly build credibility.
Link: https://www.quora.com/
LiveJournal
A free blogging platform that gives you full control of your content. Build up a mini blog here with your articles.
Link: https://www.livejournal.com/
Wattpad
A content platform built around telling "stories". Use this with articles in a more casual tone.
Link: https://www.wattpad.com/
Blogger
This is a well-established blogging platform with a strong following. Create a mini blog here and publish your articles regularly.
Link: https://www.blogger.com/
You may find other places around the web that you can submit your articles to. Be creative and keep an eye out for these opportunities!
Backlinks in Your Articles
Most of the time, you want to place a link in your articles to a page in your store.
However, a good strategy is to mix up the backlinks in your articles so they also link to other articles you have published. This helps to create a more natural link-building profile.
You can also link to your social profiles (e.g. Facebook page).
For more information on backlinks, backlink profiles, anchor text etc. please see our other SEO guides in this category.
Building Your Profiles and Credibility
You will have a profile like a social network on each of the above article platforms.
The key to getting good backlinks and traffic from these places is to build up credibility and trust. This starts with filling out your profiles with a name, bio, profile picture, etc.
You don't have to enter your own personal details in your profiles. Create a pseudonym if you prefer, and use the same one across all the sites.
Most of these platforms will allow you to comment, friend and engage with other content. Doing this will build up your profile and encourage views on your own content.
Check out each platform to see what actions you can take, such as making friends, resharing content, leaving comments, etc. and do this regularly to build up your profiles.
Using Riskier SEO Strategies
If you want to try risky SEO strategies (i.e. "Gray Hat" or "Black Hat" strategies), you can use them to build backlinks to your profiles and articles on the platforms here.
This will protect your main store from any negative effects, and if the worst happens, you can close down your accounts here and start a new one.